Humanizing the referral experience for 6M+ Stashers
Piet Aukeman
Animation on referral redesign landing
I contracted with Stash for 6-months as Lead Product Designer to conduct a full redesign of their referral experience across app↗ and web↗. Stash user referrals once accounted for 12% of new subscribers, but was on the decline to 5% today. This redesign aligned with a strategic desire to diversify from channels Stash doesn’t oversee directly (such as social media) to ones they do (organic referrals).
For the full case-study, visit my website: piet.website/stash
App map for referral redesign
User-validated redesign direction
User-validated redesign for tracking invitations
Directions for referral recipient onboarding
Prototype navigating new referral path
To see the full case-study, click here:
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Posted Jan 11, 2025
Product design & strategy contract with Stash to conduct a full redesign of their referral experience across app and web.
