I contracted with Stash for 6-months as Lead Product Designer to conduct a full redesign of their referral experience across app↗ and web↗. Stash user referrals once accounted for 12% of new subscribers, but was on the decline to 5% today. This redesign aligned with a strategic desire to diversify from channels Stash doesn’t oversee directly (such as social media) to ones they do (organic referrals).