Project overview
A reusable email system for recurring seasonal promotions and retention.
Outcome
The challenge
Recurring email sends needed to stay visually distinct without starting every campaign from scratch.
Role & tools
The approach
I created branded email templates with graphic hero sections, product storytelling and flexible promotional modules.
La Selva Beach Spice mobile email and product storytelling direction.
The result
Key documented outcomes:
• 2/month — A reusable production system supports the documented campaign cadence.
• Retention-ready — Seasonal promotion modules can vary without rebuilding the email structure.