Kerwell
Nychta Studio
Project overview
Kerwell
Approach
Project overview
Ecommerce design that builds trust before shoppers navigate a large wellness catalog.
Outcome
The challenge
Shoppers arriving from paid traffic must understand an unfamiliar wellness catalog before they can browse it confidently.
Role & tools
The approach
I created a new landing-page concept and designed search and collection pages from reusable components.
Kerwell conversion-focused landing page concept.
Kerwell search and collection browsing system.
The result
Key documented outcomes:
• 162 products — The browse system helps shoppers navigate a substantial catalog with intent.
• Trust before browse — Paid visitors encounter education and product confidence signals before the grid.
Like this project
Posted Aug 19, 2026
Designed Kerwell’s landing, search, and collection experiences to move shoppers from trust to discovery across 162 wellness products.
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