Project overview
Role-specific product storytelling for an onchain liquidity protocol.
Outcome
The challenge
Issuers, liquidity providers and developers need different levels of detail before they can evaluate the same protocol.
Multiliquid audience-led product entry point.
Role & tools
The approach
After researching the tokenization and DeFi landscape, I designed audience and infrastructure pages with tailored content hierarchy.
Multiliquid audience-specific product and infrastructure experience.
The result
Key documented outcomes:
• Role-specific — Issuers, liquidity providers and developers reach the detail needed for their decision.
• Protocol clarity — The page separates complex infrastructure concepts without reducing the product to generic Web3 language.
Designed Multiliquid’s audience-specific product pages for issuers, liquidity providers, and developers, clarifying one protocol through three entry points.