📝Topic: Paid Advertising, Google Ads, App Installs

🧑 Client: Atatica Studios

❓ Asks: Create more awareness about the game, get more installs, create a buzz around the game

💡 Insights:

Within working with them for about a month, I accomplished:

Total App Installs: 26k

Cost/Install: Reduced by 7.23x

Total Scope:

Marketing strategy

Ads Creatives and Copies

Content for Ads (Graphics/ Videos)

Creating, Managing & Optimizing the Campaigns

Tracking & Analysis

Some photos of before and after with the creatives that we used (First the amount is in Brazilian Currency & in the later one it's in Indian Currency):