Atatica Studios wanted to create more awareness for their game and get more installs. I helped them achieve their goal while also reducing their costs.
๐Topic: Paid Advertising, Google Ads, App Installs
๐ง Client: Atatica Studios
โ Asks: Create more awareness about the game, get more installs, create a buzz around the game
๐ก Insights:
Within working with them for about a month, I accomplished:
Total App Installs: 26k
Cost/Install: Reduced by 7.23x
Total Scope:
Marketing strategy
Ads Creatives and Copies
Content for Ads (Graphics/ Videos)
Creating, Managing & Optimizing the Campaigns
Tracking & Analysis
Some photos of before and after with the creatives that we used (First the amount is in Brazilian Currency & in the later one it's in Indian Currency):