Marketing Case Study - SN Herbals
Jatin Agrawal
Introduction
Industry: Healthcare
This brand manufactures Ayurvedic medicines for various health conditions, including diabetes, childcare, immunity, digestive care, joint & bone health, and more. Their primary focus is on a product for children under five with recurring fevers and slower growth.
They wanted to boost their online presence on social media, increase website traffic, and improve sales. Initially, they ran basic Facebook ads to achieve these goals, with a focus on gaining followers and likes on Facebook and Instagram.
However, they faced challenges with low click-through rates (CTR) and return on ad spend (ROAS). To address this, they hired me to enhance their ad performance and attract higher-quality traffic. Our strategy involved segmenting products based on disease, age, gender, and other relevant metrics to boost sales.
I can share the status of one product to illustrate our approach further.
Product
Medicine for children under the age of five who have recurrent fevers and poor mental and physical growth.
Approach
First, we brainstormed some ideas and made a strategy. We all knew that we had to target parents of children up to 5 years old or those who were soon to become parents. We also knew that top-tier/metropolitan cities needed to be targeted, as people living there find every possible way to improve their and their children’s health. We also knew that the creatives had to be created in such a way that they highlighted the benefits of the products. We made different creatives for every product according to what we thought was best from Video, Post, Catalogue and then did A/B testing.
Industry Standard
Industry Standard
Industry had an average of 0.83% CTR in the Healthcare sector for Facebook Ads.
Results
Results
Voila! The final result was an increased CTR and better ROAS on almost 90% of the products. We were able to get 12.26 times more results than before on this product and about 13.77 times more results than Industry. This enables the brand to build their product and invest more in their website.
Summary:
Demographics
Location: All Metro Cities
Age: 22–50 years.
Gender: All
Detailed Targeting:
Interests: Motherhood or Fatherhood
Parents: Parents (up to 12 months), Parents with toddlers (01-02 years) or Parents with preschoolers (03-05 years)
Result:
Across the board, there was a 180% increase in ROAS and a 270% increase in CTR.
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Posted Sep 10, 2023
SN Herbals was struggling to get traffic and sales on their website, that's when they contacted me to work on it and then Voila! We Achieved these results.
