Users don’t remember every step

Users don’t remember every step of a product experience. They remember the most impactful moment (peak) and the final moment (end) If onboarding or user flow is boring throughout or frustrating at the end users leave with a weak memory of the product.

But if you create a clear “win” moment and a smooth final step users remember the experience more positively.

Good UX is not just about the journey it’s about how the journey is remembered.

I help startups design product experiences that improve user activation and retention through behavioral psychology.

DMs open for product design collaborations.