Whispurr - Redefining Cat-Human Connection

Whispurr is a purpose-driven pet care startup on a mission to help cat owners build more understanding, compassionate relationships with their pets.

Cats communicate constantly — through body language, whisker angles, and subtle changes in sound. But many owners still misread these signals, leading to stress and distance between cats and humans.

Whispurr bridges that gap through a smart collar tag system that uses color-coded indicators and app integration to help humans interpret their cats’ emotional states, calm, anxious, playful, or overstimulated.

Beyond the product, Whispurr champions a lifestyle of empathy, awareness, and mutual trust between cats and the people who love them.

In the modern pet care space, dogs dominate the empathy and training conversation, while cats are often seen as aloof or “independent.” Whispurr needed to redefine cat parenting shifting it from convenience-based care to connection-based companionship.

To build a modern, movement-led cat brand that celebrates feline communication, emotional understanding and mindful companionship through both product innovation and storytelling.