SD Jewels: Fine Jewellery Wholesale

SD Jewels: Fine Jewellery Wholesale Portal (Shopify Development)

Overview

SD Jewels is a fine jewellery brand based in Australia, sourcing and manufacturing from India and Thailand for jewellers, designers and retailers. They needed more than a standard Shopify storefront. They needed a true B2B wholesale portal, with pricing protected behind verified login, streamlined catalogue browsing, and a proper system for handling custom manufacturing enquiries.

The Brief

Build a Shopify store where wholesale pricing stays hidden from guests, verified trade accounts get a smooth path to browse, filter and order at scale, and custom manufacturing requests can be submitted directly through the site instead of over email.

What I Built

Protected Wholesale Pricing & B2B Login Product pricing is hidden until a customer logs in and is verified. Guests and unverified accounts cannot view prices or complete checkout.

Smart Collections & Category Management A full collection structure spanning Diamonds, Rings, Earrings, Bracelets, Necklaces and Pendants, organised for fast navigation across a large catalogue.

Advanced Product Filters & Search Custom filters by availability, category, diamond type, shape, carat weight, color and metal purity, so trade buyers can find exactly what they need in seconds.

Custom Manufacturing Request System A dedicated enquiry form for bespoke and wholesale orders, capturing jewellery type, metal, diamond type, quantity, target budget, reference images and CAD files in one submission.

Custom Projects & Enquiry Management A gallery showcasing completed, real world custom pieces, giving buyers confidence in the quality and range of work SD Jewels can produce.

Secure, Scalable & Performance Optimized Built entirely on Shopify's core toolset, keeping the store fast, stable and easy to maintain as the catalogue and customer base grow.

Result

A clean, functional wholesale portal that protects pricing, gates checkout to genuine trade customers, and makes browsing and enquiring effortless for buyers who already know what they are looking for.

Live preview: https://e6nq7p-v1.myshopify.com

Skills and Tools

Shopify, B2B Ecommerce, Custom Filtering, Access Control, Wholesale Store Setup, Custom Forms, Ecommerce UX

Interested in a similar build for your brand? Feel free to reach out, happy to talk through your requirements.