Company Name:

Coastal Eco Essential

Company Description:

Trade/distribute eco-friendly personal care, dine ware, bamboo products, organic home decors, sustainable gift items etc.

Goal: To be the leading supplier in eco products, making availability of large variety of sustainable and organic items to its customers.

Keynote: We belong to coastal area and that’s what made us to name our trade name as subjected. We are nature friendly, coastal’s aim is to make plastic free Odisha, and Bharat.

Client Review:

*Pending*

Step 1: The Brief

Following an in-depth discovery and research phase, I defined the brand's style and tone for the logo. I then began sketching initial concepts to bring the vision to life.

Step 2: Initial Logo Concept

I crafted an ideal lettermark and abstract logo, then presented these designs to the client. After incorporating a few refinements based on their feedback, the client was thrilled with the direction. I photographed the refined sketches and proceeded to develop the final logo design.

Step 3: Finalize Logo Design

I settled into my chair, focused intently on Adobe Illustrator, and meticulously crafted the main logo, abstract logo, and lettermark logo, along with all their variations. Once the designs were complete, I presented them to the client. With their approval secured, I shifted my focus to developing the brand guidelines.

Step 4: Brand Guidelines

I developed an extensive document that meticulously encapsulates the essence of our brand, highlighting its tone and style. This guide encompasses everything from logo variations to typography, offering a thorough overview of all essential elements of our brand identity.

Conclusion:

This project significantly enhanced my design skills, providing valuable experience in creating logo designs, abstract logos, lettermark logos, and wordmark logos. It also offered me extensive experience in client interactions and project management.