Logo Design - Bloo Detailing

Company Description:

Bloo detailing is a mobile service-based business based in Illinois. Time is often a problem when it comes to detailing. People dont want to spend countless hours at a detailing shop or leave their car there. Thats why we come to you. Whether you need your vehicle detailed at your workplace or driveway, we can help. We offer many services alongside detailing such as headlight restoration and paint decontamination.

After an in-depth discovery session and thorough research, I finalized the brand tone, selected the perfect font, and determined the desired look and feel of the logo. With these foundational elements in place, it was time to bring my vision to life in the sketchbook.

I drew the exact logo I had envisioned, and it turned out beautifully. For the mascot, I initially sketched the wordmark logo and noticed that when rotated sideways, it resembled a jellyfish. Inspired by this observation, I decided to create a cute jellyfish as the mascot. I'm pleased to say it turned out wonderfully.

Once the logo was ready, I transitioned to the design software to bring it to life. I began with the logo icon, moved on to the wordmark, and finally crafted the brand mascot. Each design element aligned perfectly with the discussions I had with the client. With the logo designs finalized, my next task was to develop the Brand Guidelines.

I crafted a comprehensive document that meticulously captures the essence of our brand, emphasizing its tone and style. It covers everything from logo variations to typography, providing all essential details pertinent to our brand identity.

This project provided me with invaluable experience in logo design, allowing me to delve deeper into new typefaces and mascot designs. Working closely with the client was a joy, and I am thrilled that they were exceedingly pleased with the designs, requiring no revisions whatsoever!