It's Recess
Jacinta Rassan
A nostalgic brand identity that plays on the theme of school for a Surry Hills sandwich shop, with a modern, conversational and tasty twist.
Featured in, Broadsheet, WheretoSydney, SMH’s Good Food Guide
When you step into It’s Recess, a Surry Hills sandwich shop, you'll be greeted by a logo that transports you back to your school days. Playful yet nostalgic, the font choices evoke memories of chalkboard doodles and handwritten notes, while illustrated assets like sandwiches and school bells add a charming touch. Against a backdrop of unexpected blue and orange hues, this brand stands out with a modern twist. Subtle design elements, from collaged-style image treatments to a friendly tone of voice, complete the experience, making each visit a delightful journey through time.
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Posted Jul 29, 2024
A nostalgic brand identity that plays on the theme of school for a Surry Hills sandwich shop, with a modern, conversational and tasty twist.
