Casa e Cucina aimed to enhance their online e-commerce site to better reflect their luxury international homewares range and to emphasise their own brand identity over the brands they import. They also wanted to improve the user experience in finding products.

Our design solution included a more organised structure for homeware categories, making navigation easier with a clearer site map and menu structure. This was tailored to common search methods based on room, type, or brand. To complement and highlight the brand, we introduced an earthy colour palette of warm tones that match the aesthetic of high-end European homewares.

Additionally, we added sections to highlight the brand's unique offerings, such as complimentary design support, showroom appointments, and distinctive selling points. These enhancements showcase Casa e Cucina's unique business model, attract customers, and differentiate them from competitors.