The challenge

GreenGuru aimed to support sustainable living through a mobile platform but needed a user-friendly interface that could translate data and insights into clear, actionable steps for homeowners. The challenge was creating a UX that balanced functionality with approachability—especially for users unfamiliar with energy efficiency measures.

We began with in-depth user research to identify the pain points and motivations of homeowners interested in energy-saving improvements. From this research, we mapped out a streamlined user journey that focused on simplicity, guidance, and user empowerment. The app featured interactive tools like personalised recommendations, progress tracking, and tips for upgrades—all designed with clarity and ease-of-use in mind.

To complement the experience, we crafted a vibrant visual identity using an energetic yet calming colour palette and friendly typography. Icons and illustrations were used to guide users intuitively, making the app feel welcoming and encouraging rather than technical or overwhelming.

GreenGuru demonstrates how thoughtful UX/UI design can empower behaviour change and support mission-driven innovation. Our process turned a complex idea into a product that feels both useful and inspiring. If you're launching a purposeful product and need design that connects, let’s chat.