Summit Solace is an upcoming Ski Resort where the next generation can experience the future of skiing. Seamlessly blending cutting-edge technology with breathtaking mountain scenery to elevate the classic winter adventure holiday.

The founders had a vision to be a disruptor from the traditional ski resort brand. The goal of the project was to have a unique visual identity that represented a modern and technical brand with illustrated assets.

Briefing: In-depth meeting to understand the client's vision, target audience, brand personality, and competitor landscape.

Market Research: Analysed the client's industry trends and competitor branding.

Brand Positioning: Defined the USP & messaging strategy.

Mood Board & Creative Direction: Developed a mood board with visual references that captured the desired brand aesthetic. Presented to gain initial feedback.

Logo Design & Brand Identity: Designed the core brand elements, incorporating client feedback.

Delivery & Finalisation: Developed a comprehensive brand guideline document outlining the brand's visual identity for consistent brand application.