A family-run pizzeria in downtown LA. Running for over 30 years, Joe's is at the forefront of the artisan market.

After celebrating their 30th anniversary, Joe's Pizza required a re-brand. The goal of the project was to create a unique, fun, and warm brand with illustrated assets.

Briefing: In-depth meeting to understand the client's vision, target audience, brand personality, and competitor landscape.

Market Research: Analysed the client's industry trends and competitor branding.

Brand Positioning: Defined the USP & messaging strategy.

Mood Board & Creative Direction: Developed a mood board with visual references that captured the desired brand aesthetic. Presented to gain initial feedback.

Logo Design & Brand Identity: Designed the core brand elements, incorporating client feedback.

Delivery & Finalisation: Developed a comprehensive brand guideline document outlining the brand's visual identity for consistent brand application.

Ongoing Support: Continued a collaborative relationship to ensure brand implementation across all digital platforms and an enhanced existing print collateral.