Joe's Pizza 🧑🍳
Jack Blow
🧑🍳 "Hand Prepared. Just For You." 🧑🍳
A family-run pizzeria in downtown LA. Running for over 30 years, Joe's is at the forefront of the artisan market.
The Goal
After celebrating their 30th anniversary, Joe's Pizza required a re-brand. The goal of the project was to create a unique, fun, and warm brand with illustrated assets.
The Process
Briefing: In-depth meeting to understand the client's vision, target audience, brand personality, and competitor landscape.
Market Research: Analysed the client's industry trends and competitor branding.
Brand Positioning: Defined the USP & messaging strategy.
Mood Board & Creative Direction: Developed a mood board with visual references that captured the desired brand aesthetic. Presented to gain initial feedback.
Logo Design & Brand Identity: Designed the core brand elements, incorporating client feedback.
Delivery & Finalisation: Developed a comprehensive brand guideline document outlining the brand's visual identity for consistent brand application.
Ongoing Support: Continued a collaborative relationship to ensure brand implementation across all digital platforms and an enhanced existing print collateral.
Like this project
Posted Mar 12, 2024
After celebrating their 30th anniversary, Joe's Pizza required a re-brand. The goal of the project was to create a unique and warm brand with illustrated assets
