IIG | Strategic Brand Identity
Brian Bibi
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Dilek Ister is building a holistic self-development institute to bring real, holistic change to her local area. The Institute for Integrative Health Care (in English), or Institut für Integrative Gesundheitsfürsorge, in her native Germany.
So we started at the beginning with Brand Strategy. We discovered that this holistic approach to clinical medicine isn't represented well. A new language of self-healing, empowerment and inspiration can lead to a better, healthier tomorrow for us all.
Intro the institute. Dilek cares enough to change her existing practice model, to work closer & more holistically with her fellow physicians & patients, in groups, to create deep connection & expansion, towards inspirational healing.
By innovating the western medical model with new & innovative solutions, humanity can thrive to greater heights. This concept connects with the inner light, expansion & the journey of transformation with trust & hope for the future.
Client: Dilek Ister
Location: Wiesbaden, Germany
Disciplines: Strategy, Naming, Logo, Branding
Timeframe : Two weeks
Copyright: Studio3B
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Dilek gave an initial sketch from which she wanted the Symbol created from, thus creating a well-balance co-creative process. A detailed, specific, professional Symbol that brings the many dimensions of the practice was created.
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The Symbol shows the relationships of two people : client & patient. It depicts a forward vision & guiding star, as well as using the IIG letters from the abbreviation.
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This Logo represents a dynamic, living Brand. It represents a colourful, thriving truth. This Logo consists of three elements: Logotype, Symbol & Tagline. Each bringing a unique part of the story, they create the overall message of : Receive support in becoming your authentic self.
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Using the line to illustrate the human story, creates a unique expression worth showing as support to a topic. The Symbol’s abstract representation of the mentor & mentee can also depict other relationships within the institutes domain. We expand on the Symbol (essentially a square & circle) by utilising its visual openness, to abstract it in a modern, dynamic way. A structured, interesting geometric visual language comes from simple duplication & combination of forms. Colour & photography can be used to add more feeling & context as well.
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Each visual communication level (3) has its own photography & graphic style usage. From conceptual to real life. More specific service information is communicated as the levels get closer to the participation level. (two levels shown)
Brand Concept Level: Featuring the overview story on the top level. This is more conceptual and can be more abstract in visual communication.
Category Level : The main institute themes & categories of work being provided. This level is a bridge between bit of photography.
Service / Event Level : This focus on the real life events and experience. The visual graphics can be less pronounced become a subtle expression, focusing on the people & experience.
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IIG | Strategic Brand Identity
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Published: March 31st 2025
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IIG | Strategic Brand Identity
1
23
0
Published: March 31st 2025
Tools
Illustrator
Photoshop
InDesign
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Graphic Design
Branding
Logo Design
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0 likes · 0 views · Aug 2, 2026
Strategic brand identity for IIG: DNA definition, logotype and visual language to support a holistic health institute's positioning and communications.
