Brian Bibi

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Kaya&I Presents (2014-2016) launched a YouTube channel with two subsidiaries: K&I Gameplay and

K&I Adventures to show all the fun going on with Brian & Kaya Bibi, during Kaya’s adolescent years. The YouTube channel hit 18M views in 9 months, to our surprise, and we had a ton of fun along the way. He was 8 years old and it was awesome while it lasted. Kaya is 18 now and has moved on.

Client: Kaya&I Presents

Location: Amsterdam, NL

Disciplines: Strategy, Naming, Logo, Branding, Design

Timeframe : One week

Copyright: Studio3B

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Youtube animation intro [four seconds]

A pixelated, virtual look & feel gives this logo its’ strong presence. K&I is reinforced in the symbol, seeing Kaya&I digitally on-screen.

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K&I Gameplay focused on helping gamers through recorded gameplay in various popular games, unboxing exclusive merchandise and the latest news from the market.

K&I Adventures focused on sportive activities and museum tours through Europe and beyond. A graphic focus for the symbol was used.

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YouTube animation intro [four seconds]

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K&I Logos are reinforced throughout the videos.

Kaya&I Presents is the organisation that made all this possible. The subsidiaries use K&I both in type and graphics reinforcing the overall brand presence.

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The Brand Architecture shows how the subsidiaries work in harmony.

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Hope you like the new look and feel of the KAYA&I Youtube Channel,

We went live in SEPTEMBER 2014 and have reached 18 MILLION VIEWS within 9 months. Quite an accomplishment in such a short time. Through the analytics, its obvious the branding has played a major part in the channels success.

Thanks for appreciating my work INJOY!

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Kaya&I Youtube Channel Branding

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Published: September 15th 2014