Brian Bibi

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iTV Media is a full-service media advice agency serving the air waves and you. They develop media packages for every advertiser, client and business partner. Since they needed a new logo, we came up with a strategy that brings out their essence and visually entices the viewer to dig deeper.

Client: iTV Media

Location: Amsterdam, Netherlands

Disciplines: Strategy, Identity, Branding & Creative Direction

Timeframe : One week (with presentation)

Copyright: Studio3B

The visual process explained

We start with visualising the market, we claim the name & finally show all five approaches iTV Media uses to develop its clients products n services to launch successfully into the market. We tackle colour quickly and finally add the cherry on top with the Promise / concept.

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Here the main concept / promise lifts the brand up to its full potential

through bringing its essence to the surface.

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The main logo tells the story and gives a feeling of lightness and success.

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horizontal arrangement

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Below, the logo stands out among its peers / partners.

The logo shows movement, acceleration & progress.

The logo has a message that the majority does not.

Hence, it’s clear communication rings through from its essence.

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Applied on the website.

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iTV Media Identity concept

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Published: June 28th 2015