MB Financial Bank – Visual Identity
Brian Bibi
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VISUAL IDENTITY, BRANDING & ART DIRECTION
MB Financial Bank's Brand Manual presents their rebranded identity to the world. An oversize format with uncoated paper was chosen for full impact with a sophisticated finish. Original concept photography was given to the photographer and direction was given for all shots.MB Financial received high media exposure from the manual winning two awards and the cilent was very pleased with the rebrand. What else can you ask for! =)
Client: MB Financial Bank
Location: Chicago, IL
Disciplines: Logo, Visual Identity, Branding, Art Direction
Timeframe : Three weeks
Copyright: Grady | Campbell, Inc.
Location photography copyright: Booth Hansen, Chicago
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The principal role of a logo is to identify, and simplicity is its means. A logo primarily say who, not what, and that is its function. Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
Paul Rand, Graphic Designer (US)
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On location at Chicago offices
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Chicago Pride 2012 (Photo copyright: Taekwonweirdo on flikr)
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MB Financial Bank – Visual Identity
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Published: October 23rd 2012
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MB Financial Bank – Visual Identity
A simple logo for a financial bank with major impact through the city of Chicago.
3
349
0
Published: October 23rd 2012
0 likes · 0 views · Aug 2, 2026
Visual identity and brand manual for MB Financial Bank, including photography direction and application across brand touchpoints.
