Identity for an Independent Media Project

About the project RFC is a new independent football media project aiming to go beyond scores and matches. The team wanted to build a bold and unconventional identity that speaks to the creative football community in Russia — mixing sport, culture, and street-level energy.

>> The project founders needed a system that felt raw, expressive and flexible — something closer to streetwear than traditional sports media.

Design approach The identity combines football’s raw, emotional energy with contemporary graphic language. I drew inspiration from streetwear aesthetics, match-day visuals, and the DIY spirit of creative communities. The logo is designed as a symbol-mark — abstract but recognizable, adaptable across digital and physical media. Visual system The brand system includes dynamic graphic shapes, expressive typography, and a set of custom football-inspired emoji-stickers used across merch, social posts and in-event visuals.

Scope of work Visual identity system, logo design, typography, color palette, sticker language, digital assets and social templates.

Deliverables >Logo (primary + icon); >Font and color system; >Graphic language; >Templates for social posts and stories; >Visual examples: mockups for scarves, digital flyers, avatar, story layout; >A simple guideline on the use of corporate identity

The Outcome The result is a flexible identity that reflects the creative tension between football culture and self-expression. RFC’s new visual language allows the brand to scale across formats — from social media to event posters — while staying rooted in its underground energy.

The project received positive feedback within the football media niche and set the tone for future collaborations.