Luma Café | Visual Identity

Luma Café | Visual Identity & Brand System The Brief: Create a "Modern, Warm, and Inviting" visual identity for a premium coffee brand.

The Solution: I developed a brand system centered around organic arched framing and a sophisticated "Almond-Cream" palette. By pairing a high-contrast serif typeface with a clean, spaced-out sans-serif tagline, I created a look that feels both artisan and high-end.

Deliverables:

• Brand Identity & Typography System

• Digital Brand Banners

• Menu Design & Packaging Concepts (In Progress)