Visual Hierarchy & Brand Alignment"
Developed a high-impact hero section that balances aspirational lifestyle imagery with clear calls to action. Focused on sub-millisecond perceived load times and a 'Mobile-First' layout to cater to social media traffic.
Conversion-Centric Product Architecture
Engineered product pages to minimize choice fatigue. Key features include high-contrast CTA buttons, streamlined variant selection, and automated 'You May Also Like' cross-sells to increase Average Order Value (AOV).
The Merchant Journey
A full-site audit of the merchant experience—from landing to checkout. This project serves as a live testing ground for friction-reduction strategies that Amboras is automating for the next generation of e-commerce.
Minimalist POD store built to test conversion & friction. Focused on mobile-first UI.
Live site: https://the-architect-s-gallery.myshopify.com/
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