Tone of Voice -Vibrant, abstract, playful, contrast, minimal.
The logo mark draws inspiration from a splash of milk forming a happy cow and typography placed inside the logo mark. They work together to reinforce and give personality to the brand.
The vibrant color palette associated with the flavor featuring in the product, have a significant impact on the perception and appeal of the product.
Bright colors are considered trendy and modern, making the brand appear instantly attractive and engaging.
The unique abstract pattern contains prospectively receding lines, swirled into a ball, goes through the entire SKU in various shapes and associated with the endless expanses of the Morningvale valley where the product originates from and also represents the flow of milk.
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Posted Jan 30, 2024
The task was to create a logo and packaging identity to feel fresh, bright, positive, approachable and memorable that young audiences can feel attracted to.