Eurofragance: Boosting Online Presence & Bringing in Top Talent
Maria Prokhorova
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Posted Feb 3, 2025
The project, shaped by client workshops, made Eurofragance’s website the key channel for commercial goals and talent attraction, boosting their digital presence
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Eurofragance
The website as the main sales channel 💻
Eurofragance is a B2B company committed to enhancing its partners' profitability through accessible, high-quality fragrance products.
The main objective was to achieve a unique positioning with a new, engaging, and experiential narrative while strengthening relationships with various audiences, including the international market, internal groups, and clients—especially during a particularly sensitive time like COVID-19.
My role
I played a key role in developing the value proposition and strategic direction, as well as crafting visual proposals alongside the design lead. I was actively involved in all phases of execution, collaborating closely with cross-functional team members to ensure a cohesive and impactful outcome.