Eurofragance is a B2B company committed to enhancing its partners' profitability through accessible, high-quality fragrance products.

The main objective was to achieve a unique positioning with a new, engaging, and experiential narrative while strengthening relationships with various audiences, including the international market, internal groups, and clients—especially during a particularly sensitive time like COVID-19.

I played a key role in developing the value proposition and strategic direction, as well as crafting visual proposals alongside the design lead. I was actively involved in all phases of execution, collaborating closely with cross-functional team members to ensure a cohesive and impactful outcome.