A Shopify brand was paying

A Shopify brand was paying for ads based on what Meta and Google told them. 📊

Meta said it drove the sale. Google said it drove the sale. The influencer team said they drove the sale.

They were all wrong.

I set up a post-purchase survey targeting new customers, segmented by acquisition source, and found a large chunk of sales credited to paid channels were actually coming from word of mouth.

They reallocated budget. Cut wasted spend. Finally had numbers they could trust.

Your ad platform will never tell you the truth about itself. Your customers will.

👉 Book a free audit at contra.com/sidprajapati