A Shopify brand was paying for ads based on what Meta and Google told them. š
Meta said it drove the sale.
Google said it drove the sale.
The influencer team said they drove the sale.
They were all wrong.
I set up a post-purchase survey targeting new customers, segmented by acquisition source, and found a large chunk of sales credited to paid channels were actually coming from word of mouth.
They reallocated budget. Cut wasted spend. Finally had numbers they could trust.
Your ad platform will never tell you the truth about itself. Your customers will.
š Book a free audit at contra.com/sidprajapati
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Built a CS onboarding playbook from scratch for a SaaS team that had none. š
Every new customer was getting a different experience depending on who picked up the ticket.
No docs. No checklist. No defined handoff.
I fixed that.
Built a full onboarding playbook, escalation process, and internal knowledge base from zero.
Result: consistent customer experience across the team, fewer repeat tickets, and a foundation they could actually scale.
The best CS teams aren't the ones who work the hardest. They're the ones with the best systems.
š Available as a service at contra.com/siddharthp
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22
Took a specialty chemical manufacturer from zero digital presence to global inbound leads. In one day. š
Dimple Associates had been operating since 1998 with no website, no SEO, no way for international buyers to find them.
I built the entire stack in a single day:
Website with full product catalog and SEO foundations
Google Tag Manager for conversion tracking
Apollo.io (http://Apollo.io) for outbound lead generation
Professional email signatures for all staff
WhatsApp integrated inquiry flow for global buyers
Buyers from Japan, Germany, and the USA now find and contact them directly.
28 years of offline reputation. Now working online too.
š Live site: dimpleassociates.com (http://dimpleassociates.com)
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Spent 2+ years helping Shopify brands get real value out of this tool. š
Most merchants set up a survey, collect responses, and then stare at the dashboard wondering what to do next.
I'm the person who figures that out with them.
Attribution that actually makes sense. Survey questions that surface real insights. Data connected into Klaviyo so it does something useful.
If you're a DTC brand running post-purchase surveys and not acting on the data, that's the gap I close.
š Full service available at contra.com/siddharthp