GTM for AI-based SaaS Solution

Assisted client team with their go-to-market efforts for their new AI-based SaaS solution.

· Created all messaging and outreach strategies for the pharmaceutical market.

·       Generated $2.9M in pipeline opportunities over a 5-month period.

·       Modeled an ROI as a foundation for creating a value proposition.

·       Conducted market research to assist in message creation: value props, positioning, and pitches.

·       Wrote/produced various content, including white papers and videos.

·       Created all lead gen efforts and reporting, including establishing all objectives by tactic.

·       Advised company on seed fundraising efforts and participated in the process.