Content management for e-commerce wheel & tire retailer

Holistic management of blog section, including content strategy, planning, creation, and editing. Articles are used to create long-form YouTube content.

HTML is added to each post, including CTAs, semantic markup, and alt text. CSS styling was developed to make them more readable and better converting. Graphics are made as needed to further enhance the visuals. 

Wheel & tire ‘fitment guides’ are the priority and account for most of the work. Almost all of them rank top 5 for high-intent search terms, with many ranking top 3.

+ dozens more like these!