How to Launch a Franchise That Sells Itself
Olga OKAD
If your website doesn’t sell for you, it’s silently killing your business. A modern digital brand can’t afford to have a site that simply exists — it has to perform. It has to convert first-timers into regulars, answer questions before they’re asked, and reflect your brand energy from the very first scroll.
If it doesn’t, users leave. No matter how good your service is. No matter how much you’ve invested in the space. No matter how powerful your idea is. In 2024, a static or confusing website isn’t just a missed opportunity — it’s a liability.
The Challenge: Launching a Franchise-Ready Website That Works for Two Audiences
Jumpman, the first trampoline fitness studio in Paris, had been growing steadily since 2016. With new locations opening and interest from potential partners, the brand needed a clear foundation for franchise expansion. Their priority? A bold rebrand and a website that spoke fluently to two key groups:
B2C visitors – everyday clients looking to book a session.
B2B partners – potential franchisees evaluating the business.
The website had to feel immersive, move fast, and make you want to jump—literally.
Strategic Website Goals
We worked with Jumpman to define the four non-negotiables for the new website:
Frictionless Booking in 2 Clicks – Booking a class had to feel as easy as jumping.
High-Impact Atmosphere – From the homepage, visitors needed to feel the drama, the lights, and the movement.
Guidance for Newcomers – A dedicated “First Time?” page, answering the unspoken fears of newcomers.
Franchise-Ready Infrastructure – Clear brand positioning, strategic copywriting, and visual storytelling that speaks to investors.
Key UX & Web Design Features
We crafted a full end-to-end web experience, combining UX strategy, visual storytelling, and conversion optimization:
Navigation optimized for B2C first-timers and B2B researchers.
Custom UI design with layered visuals and theatrical transitions to support the brand’s "Phantom Stage" identity.
Responsive animations to reflect movement and energy across devices.
Integrated videos that mirror live sessions—lights, jumps, shadows, and sweat.
Modular components to make future franchise launches faster and cheaper.
Every design choice reinforced the theatrical identity of the brand while staying focused on UX performance.
Design That Converts: Real UX, Not Just Pretty Pixels
We designed for performance, not just aesthetics. That meant:
Clear CTAs always within reach
Minimalistic forms with auto-validation
Mobile-first booking experience
Fast-loading visual elements despite complex animations
Results: A Website That Works as Hard as the Brand
Doubled B2C bookings within the first month
Franchise materials integrated seamlessly into the site — boosting credibility and streamlining onboarding
Session time increased by 54%, with users spending more time exploring videos and testimonials
Reduced drop-off rate by 41% thanks to a smoother funnel and visual storytelling
Final Thoughts
Your website isn’t just your digital business card. It’s your best sales rep, your franchise pitch, and your community magnet. If your digital touchpoint doesn’t do the heavy lifting—no one else will.
If you’re preparing to scale, launch in a new market, or shift your positioning, a strategic website isn’t optional—it’s the foundation. That’s what made Jumpman’s site a lever for growth, not a bottleneck.
Ready to Build a Website That Actually Sells?
Let’s talk about how we can create a franchise-ready digital experience that drives both bookings and partnerships.
Let’s discuss your project and see how we can help you scale https://tally.so/r/3jElgx
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Posted May 2, 2025
This project integrates branding, storytelling, and functionality to deliver a fitness-focused digital presence that drives engagement and business growth.
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Timeline
Mar 3, 2025 - Mar 17, 2025
Jumpman Paris: Fitness Branding & Visual Identity
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