Social media post design for auto reseller — CyberPulse
Olga OKAD
In 2025, if your brand isn’t publishing, it’s perishing. Businesses that rely solely on ads or outdated landing pages — without building content-driven ecosystems — quietly fade out: invisible, unfollowed, and forgotten.
Because today, if you're not turning Telegram and Instagram into sales machines powered by content, you're not in the game — you're outpaced by those who are telling better stories, more often, to the right people.
The Challenge: Marketing an Automotive Brand to a Niche Community
Cyber Pulse is an automotive content and community brand built for the Russian-speaking audience in Portugal. The challenge? Build a content machine that generates trust, traffic, and ultimately — leads.
Unlike mass-market car dealerships or auto blogs, Cyber Pulse needed to:
Educate a niche audience about complex car import logistics
Build trust in a community-first format
Convert content views into car requests and purchases
Do all this in two languages — Russian and English — for different segments
Our Strategy: Build the Brand Like a Media Company
We didn’t just run ads. We built an ecosystem. Here's how:
1. Content Planning & Editorial Strategy
We developed a detailed content plan based on:
Local insights from our Lisbon-based team
Seasonal trends in auto imports
Audience pain points (taxes, insurance, legal processes)
We sourced a copywriter with deep automotive knowledge, designed all visuals in line with the brand book, and tailored every post to platform behavior — what works in Telegram doesn’t always work on Instagram.
2. Full Content Team and Workflow
We assembled a hybrid team of:
Content Manager (Lisbon-based) — strategic oversight and planning
Automotive Copywriter — expert writing and research
Designer — car visuals, infographics, Instagram assets
Telegram + Notion for collaboration — to keep it all streamlined
Regular strategy calls with the client to review performance and tweak direction
3. Multiformat, Platform-Native Content
We published content daily across:
Telegram Channel – articles, tips, updates, client stories
Telegram Chat – a live, engaged community of enthusiasts and leads
Instagram – storytelling, car visuals, highlights in English and Russian
Infographics & Case Studies – simplifying complex topics visually
4. Paid Distribution with Real-Time Optimization
We managed advertising placement in 10–30 Telegram channels per month. That meant:
Negotiating rates
Tracking cost-per-click, cost-per-lead, and cost-per-sale
Weekly reporting and campaign optimization
We also ran Meta Ads targeting expats and Russian-speaking users in Portugal.
5. Funnel-Oriented Content Ecosystem
We designed a content funnel that moved users from attention to conversion:
Top of funnel: Engaging car stories, community buzz, useful tips
Middle of funnel: Real client cases, testimonials, before/after
Bottom of funnel: Telegram chat access, price breakdowns, car import timelines
Automation: Lead qualification through Telegram bots and email flows
Results After 12 Months
From 0 to 1500+ subscribers in both Telegram channel and chat
36,000+ Instagram followers with consistently high engagement
Significant lead growth directly from content
Optimized ad spend through tracking and iterative testing
Automated lead capture through bots and flows
All without a single cold call.
What You Can Learn from This
Treat your brand like a media outlet. Daily content builds trust — and trust drives conversions.
Use Telegram as more than a broadcast tool. It can be a fully functioning sales funnel.
Instagram is not dead. With the right visuals and strategy, it's still powerful for multilingual, multicultural audiences.
Case content is your sales engine. Real stories, real outcomes, real questions answered.
You don’t need a huge budget — you need consistency, structure, and story.
Turn Your Community into a Conversion Engine
If your audience is hanging out in Telegram and watching you on Instagram — but not buying yet — it’s time to close the gap.
We help digital-native and niche brands turn content into qualified leads, with a full-stack strategy from planning to optimization.
Let’s build your content funnel the smart way. https://tally.so/r/3jElgx
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Posted Apr 30, 2025
Structured content on Telegram, Instagram, and Facebook established CyberPulse as an expert through car reviews, import tips, and client stories.
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Timeline
Mar 10, 2025 - Mar 24, 2025
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