Logo and Packaging Design for a Kerala Snack Brand

SnackFox is a snack brand from Kerala run by Sooraj. They make banana chips, tapioca chips, mixture and sweets, all fresh in pure Kerala coconut oil. The product was strong. The brand needed a name people remember and packaging that holds its own on a crowded shelf.

Logo

I designed a combination mark: wordmark plus icon. The icon lives inside the name itself. The "o" in fox is a round snack with two fox ears and a small snout, so a single shape says both snack and fox. This makes the mark easy to use alone on pouch seals, stickers and small labels.

Packaging

Two directions were shared:

A minimal matte pouch with just the logo and product name, for a clean and premium look.

An illustration-style range for banana chips, tapioca chips and Kerala mixture. Each flavour has its own colour and Kerala scene, with the fox placed in every illustration. Colour coding helps buyers find their flavour without reading.

Result

The logo and both packaging directions were approved in the first round. Sooraj liked the work enough to give me his second brand, Eat365, for logo design as well.

Timeline: 3 days (1 to 3 Sep 2026).

Always open to food and FMCG packaging projects with print execution. Send me a message here on Contra.