Industry: Construction & Infrastructure Services Provided: Branding Guide Design, Logo Standardization, Typography System, Color System, Visual Identity System, Brand Applications Project Overview VRJ Group is a national multi-sector construction enterprise. We serve housing companies, private individuals, businesses and the public sector. Our regional companies allow us to always be close to our customers.

We offer building services related to land and water construction, renovation, landscaping, environmental building and municipal engineering, as well as concrete and bridge construction. View Full Brand Guide here: https://drive.google.com/file/d/1fY-R6uEc5kAYTwCraWXjpWh6HnQAezbd/view?usp=drive_link Process

Brand Research

Provide 3-4 variations for client approval

Designed logo usage, color palette, typography and many more

Show design in Mockups like Business Card, Letterhead, Social Media

Delivered a clean Brand Guide Problem Before the redesign, VRJ Group faced several branding challenges:

Inconsistent Color Usage Different materials used different shades of blue, grey, and yellow, causing a lack of visual cohesion.

No Structured Typography System There were no guidelines for headings, sub-headings, body text, or digital vs print usage.

Unclear Logo Usage Rules No instructions for logo padding, background use, minimum size, or incorrect usage examples.

Weak Brand Recall Without a standardized brand identity, their marketing materials looked mismatched and unprofessional.

No Brand Applications Essential brand assets like stationery, signage, badges, social media look incomplete or inconsistent.

Overall, VRJ Group lacked a cohesive visual identity needed to compete in the construction sector.

Goal To create a complete Branding Guide that:

Defines clear brand rules

Ensures consistency across all platforms

Establishes a modern, trustworthy, construction-focused brand identity

Standardizes logo usage, colors, typography, and applications

Provides ready-to-use assets for the marketing team

My Role I handled the complete branding system, including:

Brand Discovery

Logo Standardization

Color Palette Development

Typography Hierarchy

Iconography & Grid System

Visualization & Brand Applications

Final Branding Guide Document (PDF)

The new VRJ Group Branding Guide successfully:

Improved brand consistency across all digital and print materials

Strengthened the company’s professional image

Provided the team with a ready-to-use system for all future marketing

Created a unified and powerful brand presence suitable for construction industry standards

Increased brand trust and recognition during client presentations and project proposals

The client appreciated the clarity, simplicity, and premium direction of the final Branding Guide.

Let’s start building your next digital experience. If you’re building a brand, product, or website that needs to feel exceptional and perform flawlessly, I’d love to help bring it to life. Visit my profile and message me directly to get started on your project.