Client & Brand: AURA Industry: Energy Consulting Service Provided: Logo Design & Brand Identity Foundation

AURA is an energy consulting firm dedicated to helping organizations transition to efficient, sustainable, and future-ready energy solutions. The goal was to create a logo that reflects clarity, intelligence, trust, and innovation—without relying on overused “green energy” cliches.

The energy consulting space is crowded with logos that appear generic, often using predictable symbols such as leaves, lightning bolts, or solar panels.

Stand out in a saturated energy & sustainability market

Communicate expertise and strategic thinking, not just “green energy.”

Design a logo that works across digital platforms, reports, pitch decks, and presentations

Keep the brand modern, minimal, and scalable for future growth

Create a distinctive and timeless logo

Represent energy flow, insight, and balance

Ensure strong readability in both large and small sizes

Build a flexible identity suitable for consulting, B2B, and corporate environments

1. Research & Discovery

2. Concept Development

3. Logo Symbol & Typography

4. Color Strategy The Solution

The final logo for AURA delivers:

A minimal, modern identity that stands apart from generic energy brands

A strong visual system that reflects consulting expertise, not just energy production

A scalable logo that works across websites, documents, presentations, and marketing assets

✔ A professional and future-ready brand identity ✔ Strong differentiation in a competitive consulting market ✔ A logo that supports long-term brand growth ✔ Versatile usage across digital and print platforms

The AURA logo positions the brand as a trusted strategic partner in the evolving energy landscape. Let’s start building your next digital experience.

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