Client & Brand: AURA
Industry: Energy Consulting
Service Provided: Logo Design & Brand Identity Foundation
AURA is an energy consulting firm dedicated to helping organizations transition to efficient, sustainable, and future-ready energy solutions. The goal was to create a logo that reflects clarity, intelligence, trust, and innovation—without relying on overused “green energy” cliches.
The Challenge
The energy consulting space is crowded with logos that appear generic, often using predictable symbols such as leaves, lightning bolts, or solar panels.
Key challenges:
Stand out in a saturated energy & sustainability market
Communicate expertise and strategic thinking, not just “green energy.”
Design a logo that works across digital platforms, reports, pitch decks, and presentations
Keep the brand modern, minimal, and scalable for future growth
Design Goals
Create a distinctive and timeless logo
Represent energy flow, insight, and balance
Ensure strong readability in both large and small sizes
Build a flexible identity suitable for consulting, B2B, and corporate environments
Logo Design Process
1. Research & Discovery
2. Concept Development
3. Logo Symbol & Typography
4. Color Strategy
The Solution
The final logo for AURA delivers:
A minimal, modern identity that stands apart from generic energy brands
A strong visual system that reflects consulting expertise, not just energy production
A scalable logo that works across websites, documents, presentations, and marketing assets
Outcome & Impact
✔ A professional and future-ready brand identity
✔ Strong differentiation in a competitive consulting market
✔ A logo that supports long-term brand growth
✔ Versatile usage across digital and print platforms
The AURA logo positions the brand as a trusted strategic partner in the evolving energy landscape.
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