Growth was the largest goal and in this case a strong concern for the team at Spark. A crossroads between need and fear of too much change. Change is scary, but so is rejection from investors when a startup is in desperate need of funding.

The goal was to find ways to enhance the existing brand to appeal to the Gen Z audience without completely starting from scratch. The time was now to embrace evolution.

The smallest of details catapulted Spark's visual identity from juvenile to young adult. Unlocking a fresh perspective to unlock personality within product and marketing touchpoints.