🖼 Creativity App: Visual Revamp
Visual design lead to refine brand guidelines for a startup under pressure
Growth was the largest goal and in this case a strong concern for the team at Spark. A crossroads between need and fear of too much change. Change is scary, but so is rejection from investors when a startup is in desperate need of funding.
The goal was to find ways to enhance the existing brand to appeal to the Gen Z audience without completely starting from scratch. The time was now to embrace evolution.
Inspiration Moodboard
Key touchpoints
The smallest of details catapulted Spark's visual identity from juvenile to young adult. Unlocking a fresh perspective to unlock personality within product and marketing touchpoints.
App Store Screenshots
Game Modes
Opie is still a qt. His surroundings are much more fun these days.
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Posted Aug 29, 2023
Visual design sprint to refine exisiting brand guidelines for a Gen Z focused creativity app used by 300,000 users across the globe
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