Grand Coastal Hotel stands out as an award-winning establishment in Guyana, with a clear focus on delivering exceptional hospitality and creating memorable guest experiences through a range of amenities and a strategic location. Its commitment to quality service, evidenced by awards and guest reviews, positions it as a strong choice for travelers seeking comfort and convenience in a coastal setting.
Where do I come in?
As a social media content creator for Grand Coastal Hotel during their CPL campaign week, I crafted visually engaging posts like 'Go Warriors' and 'Dine With Us' to highlight their dining, delivery, and transportation services, spotlighting their 2024 THAG Restaurant of the Year award. My efforts centered on producing reusable, informative content to boost brand visibility and draw guests to their coastal dining and hospitality offerings.
The Game Plan
Brand Alignment
I reviewed their brand (GCH logo, navy blue/green colors, professional tone) to ensure consistency, focusing on their 2024 THAG Restaurant of the Year award and coastal vibe.
Content Focus
I prioritized key messages like dining events (e.g., Sunday Brunch), services (e.g., delivery), and experiences (e.g., poolside cocktails), aiming for SEO-driven, reusable designs.
3. Design Process
Using Canva, I created graphics with a navy blue background, white text, green accents, and high-quality images of food/staff, keeping text concise with event details and CTAs.
4. Final Review
I ensured consistency in fonts, colors, and logo placement, tweaking visuals for clarity and appeal before finalizing.
5. Outcome
This approach produced cohesive graphics like “Dine With Us,” promoting Grand Coastal Hotel’s offerings while maintaining a consistent, engaging brand presence across platforms.
Campaign Visuals
Collage of visuals
Collage of visuals
More Information
To explore the full scope of Grand Coastal Hotel’s vibrant dining and hospitality, check out their socials and website!