Oath of Fidelity: Brand Identity





Challenge

To develop a brand & packaging design for Carmelo Anythony's inaugural wine vintage under his label Vii(N) — creating a brand that is rooted in the classical old world, but with a contemporary feel.



Solution

We combined an elegant serif and gold details with a contemporary layout to create the best of both worlds. This is paired with visuals and language that tell the story of François-Dominique Toussaint Louverture, a significant narrative in Carmelo's journey and vision for the brand.