
Challenge
To refresh the Plastic Credit Exchange (PCX) brand to invigorate both corporations and consumers alike to join forces in the quest towards global plastic neutrality.
Solution
We created a simple, yet impactful symbol and brand identity designed to feel both optimistic and to-the-point.










1 like · 92 views · Jul 17, 2023
Strategy & identity refresh for the world’s first global plastic offsetting platform with the goal of worldwide plastic neutrality.