Plastic Credit Exchange: Brand Identity
Nate Bruzdzinski
Brand Designer
Brand Strategist
Creative Director
Adobe After Effects
Adobe Illustrator
Figma
Plastic Credit Exchange (PCX)
Challenge
To refresh the Plastic Credit Exchange (PCX) brand to invigorate both corporations and consumers alike to join forces in the quest towards global plastic neutrality.
Solution
We created a simple, yet impactful symbol and brand identity designed to feel both optimistic and to-the-point.
