Content Strategy Development for The Modern Faith Co
Natasha Mulenga
Content Strategy for The Modern Faith Co
Building a Foundation for a New Platform
THE CHALLENGE
The Modern Faith Co had a compelling mission but no clear content direction. They were posting randomly across topics and failing to build a consistent audience or establish their brand voice.
MY SOLUTION
Through a strategic consultation, I identified their core audience's key questions and developed a 3-month content strategy built around three foundational pillars that balanced theological depth with modern relevance.
THE DELIVERABLE
Content Pillars Developed:
Deconstructing Tradition (e.g., "Is Church the Only Way to Connect with God?")
Faith in Daily Life (e.g., "What Does 'Pray Without Ceasing' Actually Mean?")
Navigating Modern Issues (e.g., "A Faithful Response to Social Justice")
THE IMPACT
"Armed with this clear strategy, we doubled our website traffic in three months and finally found our distinctive voice in a crowded space."
If you would like to work together, reach out right here on Contra or find me through my email: mnatashabwalya@gmail.com. If you would like to read some of my work, find me on Substack or Medium or connect with me on LinkedIn.
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Posted Dec 12, 2025
Developed a 3-month content strategy for The Modern Faith Co.
