Content Strategy Development for The Modern Faith Co

Natasha Mulenga

Natasha Mulenga

Content Strategy for The Modern Faith Co Building a Foundation for a New Platform
THE CHALLENGE The Modern Faith Co had a compelling mission but no clear content direction. They were posting randomly across topics and failing to build a consistent audience or establish their brand voice.
MY SOLUTION Through a strategic consultation, I identified their core audience's key questions and developed a 3-month content strategy built around three foundational pillars that balanced theological depth with modern relevance.
THE DELIVERABLE Content Pillars Developed:
Deconstructing Tradition (e.g., "Is Church the Only Way to Connect with God?")
Faith in Daily Life (e.g., "What Does 'Pray Without Ceasing' Actually Mean?")
Navigating Modern Issues (e.g., "A Faithful Response to Social Justice")
THE IMPACT "Armed with this clear strategy, we doubled our website traffic in three months and finally found our distinctive voice in a crowded space."
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Posted Dec 12, 2025

Developed a 3-month content strategy for The Modern Faith Co.