Short Film Festival Rebranding

Embracing Gen Z's digital native identity, our design echoes unity and togetherness. Vibrant visuals symbolize connection, breaking the isolation barrier. A modern, dynamic logo encapsulates the festival's social mission. Applications and channels amplify this message 365 days a year, ensuring a continuous connection beyond the screen.

Vibrant Visuals: Engaging and colorful graphics evoke a sense of connection, breaking through digital isolation.

Dynamic Logo: A modern, dynamic logo captures the essence of unity and togetherness, reflecting the festival's social purpose.

Continuous Connection: Designs extend beyond the festival period, ensuring year-round engagement via channels and applications.

Digital Native Aesthetics: Incorporating digital-native aesthetics resonates with Gen Z, enhancing relatability and engagement.

Emotional Impact: Visual elements convey emotions, emphasizing the festival's commitment to reducing physical loneliness.

The design seamlessly integrates the Akbank Short Film Festival's mission to alleviate Gen Z's physical loneliness. Vibrant visuals, a dynamic logo, and a year-round digital presence all contribute to a brand identity that transcends traditional festival boundaries, embracing the digital sociality of today's youth.