Fitrah Farm & Living Website

Overview

Challenge: Convey a new concept to an audience with diverse cultural and visual reference points.

Goal: Develop a brand and visual language that communicates the essence of living in harmony with nature in a small, sustainable Islamic community.

My Role

Full branding, visual design, and copywriting.

UX/UI design for a seamless user journey.

Leveraged AI tools for enhanced visuals and streamlined copywriting.

Website fully developed in Framer, ensuring both functionality and responsive design.

1. Understanding the Vision

Identified the challenge: translating the lesser known concept of a Muslim ecovillage into a visually engaging narrative.

Explored eco-community design inspirations and rural Indonesian aesthetics to set the tone.

2. Brand Development

Name & Concept: “Fitrah” reflects our connection to nature and primordial simplicity, while “Farm & Living” emphasizes the physical and community aspects of the eco-village.

Typography:

3. Visual Language

Curated photography of rural Indonesia—rice fields, beaches, mountains, and smiling farmers—to represent the project’s first stage.

Leveraged AI tools to generate visually compelling imagery and refine aesthetic consistency.

Designed visuals to communicate the architectural style and physical spaces often a part of eco communities, paired with the serenity of nature.

4. Website Design and Development

Platform: Fully designed and developed in Framer.

Design Direction:

Engagement Tools:

Positive Reception: Visitors praised the clarity of the branding and visual design.

Global Interest: Completed forms from users around the world provided valuable insights into visitor demographics.

Newsletter Signups: A significant number of signups showcased genuine interest in the project.

This project underscored the power of visual storytelling in bridging abstract concepts with audience understanding. By fully developing the site in Framer, I delivered a seamless user experience while ensuring every design element reflected the project’s vision.