Movie App
Ayodele Oloruntobi
UX Designer
Product Designer
UI Designer
Figma
Google Drive
Miro
Design Brief
People often want to go to the cinema, but they don’t know which movie they should choose.
Design an MVP application that would help them with this decision.
Design Plan
Competitors Benchmarking
Guerilla interviews
User Persona
Customer journey
Define
Design Problem
Ideation
Prototype
Guerilla interviews
Location: Lobby of Filmhouse Cinemas, 30B Adeniran Ogunsanya St, Surulere, Lagos
Time: 2 hours before screening time.
Need for research:
Understanding the decision-making process of people regarding movies in the cinema.
What influences this decision-making?
What do we expect to learn:
Blockers in the decision-making process.
When, where, and how people are making this choice.
Questions to ask:
Why did you choose to watch a movie at this cinema?
How did you decide to watch a movie today?
When was the last time you came to the cinema to watch a movie and changed plans? What happened?
What was the last movie you saw? Did you get what you expected? How did you feel when this movie ended?
Where do you get the data about the movies?
Did it happen to you once that you chose a movie but eventually you got disappointed? How was that experience?
How do you usually see movies, with other people or by yourself? Why?
(If answered with other people) How did you make a decision together?
How often have you missed the movie you wanted to watch because you couldn’t buy the movie ticket on time?
User Persona
Click the image to see the User Persona or click the link: https://miro.com/app/board/o9J_lwG2K2o=/?moveToWidget=3074457364171883211&cot=14
Customer Journey
Click the image to see the customer journey map or click the link: https://miro.com/app/board/o9J_lwG2K2o=/?moveToWidget=3074457364171978280&cot=14
Define
Key critical problems
Getting information about the movies available at the cinema.
Quick recommendations for best movies to watch
Knowing what cinemas around them are currently showing movies of interest
Opportunities for design
Communicate and provide reliable information about the movies available at the cinema.
To the point recommendations for movies based on interest.
Up-to-date cinema locations, showing new and released movies.
Information about cinemas showing different movies.
Design Problem
How can we guide users in choosing which movie to watch in the cinema by providing real-time information so they make their preferred decision and reduce the chances of seeing a disappointing movie?
Ideation
Prototype
Click the image to view Low Fidelity prototype or click the link: https://xd.adobe.com/view/6ac3da49-98f3-4a03-a435-e9e0b9fe2de8-3f90/
High Fidelity
Click the image to view High Fidelity prototype or click the link:
