I had the privilege of collaborating with Daja Karumba, the founder and holistic nutritionist behind Karumba Naturals, to bring her brand to life online through a clean, wellness-focused website. The goal was to create a site that reflects the ethos of holistic detox, plant-based living, and client empowerment. Karumba Naturals specializes in cellular detox solutions through organic herbal products and personalized health consultations.

I reworked the homepage hero section to immediately communicate Karumba’s mission: “Detox your body. Transform your life.”

Designed product pages for key offerings such as Colon Cleanser and Blood Cleanser with compelling visuals, ingredient sections, benefits, dosage, and calls to action.

Curated and edited imagery that aligns with the organic, calming, wellness aesthetic.

Applied semantic HTML (H1–H6), ALT tags for images, meta titles and descriptions across pages.

Optimized image file sizes and lazy loading strategies to reduce page load times.

Ensured accessibility (proper labels, nav structure) for better reach and usability.

Created an intuitive CMS (e.g. via Wix’s content collections) so Daja can update products, blog posts, and images without needing code.

Delivered a walkthrough using Loom (or screen share) to guide her on how to make edits easily in the future.

“Working with Isaac ROberts was seamless — from clear communication to attention to detail. Our brand’s mission is now fully reflected online.” — Daja Karumba, Founder of Karumba Naturals