I teamed up with the founders of FakeName Games, a Melbourne-based studio, to design a website that captures their dual focus: helping game developers prototype and publishing unique gaming experiences. The challenge was to reflect their passion and long history in gaming (20 years) while providing a clean, modern user experience that appeals to both developers and gamers. The site needed to showcase their existing titles, upcoming projects, and game shop offerings, while also making it easy for people to get in touch and get involved.

Content Hierarchy & Navigation: Structured the site so visitors can easily explore, ensuring clarity and intuitive browsing.

Responsive & Engaging Visuals: Created visuals and imagery that appeal to gamers and developers alike; made sure the site works across devices without losing visual impact.

Call to Action & Contact Points: Added prominent buttons so users know how to engage or purchase.

The site now presents FakeName Games as a credible, professional, and passionate player in game development and publishing. Visitors can clearly see the company’s offerings, explore games, and engage easily. The structure and visuals help drive conversions (game sales, prototyping leads) and the site is easy for the team to manage, update, and expand as new games roll out.

“The site finally feels like us — visually exciting, easy to navigate, and it shows what we care about.” — Founder, FakeName Games