Fx Skin Visual Identity + Web Design

My client came to me with the desire to establish print and digital branding in the form of website and stationery design for her beauty studio.

She had a solid Instagram page and wanted to incorporate that moody feel into her collateral.

First we determined a creative direction which required research into her fields of study, her industry, personality, and hobbies.

After a few variations, we settled on an aesthetic that was dark, edgy, polished, and sophisticated.