Cumulo Branding + Web Design

**Creative Brief**

Cumulo, a wind turbine company that uses AI to monitor wind direction and power, is seeking help with branding efforts. Website: https://cumulo.webflow.io/

The company has been in the wind energy business for over a decade and has made significant advancements in the technology, but they feel that their brand is not resonating with the target audience as much as they would like. 

They've noticed a significant loss in market share to newer, more agile competitors that have a stronger brand presence. The management team has realized that they need to rebrand and reposition themselves in order to stay competitive in the fast-evolving green energy market. 

Now, they're looking for a studio that can help them create a new brand narrative and visual identity that aligns with their mission and values, and that will appeal to their target audience of environmentally-conscious consumers and businesses.