Community Manager

Tomás López Laiseca

Marketing Analytics Specialist
Social Media Manager
Facebook
Instagram
As a community manager for my last job, I managed the Twitter and Instagram accounts of the company. I created and published content, responded to comments and messages, and developed a social media strategy that aligned with the company's goals. I collaborated with other departments to ensure consistency with the brand image, and regularly monitored and analyzed our performance to adjust the strategy as needed. Additionally, I engaged with our followers by running contests, creating polls, and sharing user-generated content. My goal was to build a strong sense of community among our followers and foster a positive relationship between them and the company. To do so, I balanced creativity, strategy, and relationship-building to create an engaging and successful social media presence on both platforms.
Overall, my role as a community manager required me to constantly adapt and innovate, and to stay up-to-date with trends and changes in the industry. But it was all worth it to see the positive impact our social media presence had on the company and its followers.
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