I worked with a local medical spa and wellness center in Las Vegas to bring their social media back to life.

They enumerated a lot of pain points, and the biggest of them were:

They have no time to create content on social media, but they have a lot of photos and videos just waiting to be edited.

They also wanted to spotlight their wellness classes and skincare products.

On top of that, they had an outdated website. This is a big problem because they use the website as a CTA for their posts. See how I transformed their old website here.

They also shared with me their goals, and that was:

To gain more clients through their membership packages

Get more skincare product sales

Once I finished giving their website a deep facial, it was time to get cranking with socials!

I never go into creating social media posts without starting with content pillars first. Content pillars, by the name it self, are the pillars that will hold your whole marketing strategy together. These consists on 3-5 themes that are relevant to your brand.

With that, I proposed these pillars that created a solution for their pain points:

Services - highlight each service by talking about its benefits and/or testimonials

Skincare solutions - start a conversation about skin concerns and use their skincare products as a solution

Wellness - motivational videos, posts, or stories that revolve around wellness and healing, with a CTA to book a wellness class in their spa

I wanted this brand to be easily searchable so I added the keywords "Las Vegas", which is the location and "Med Spa", which is their nature of business. The new bio is organized better which makes it easier for new audiences to skim through and learn about the brand. With that, their account is on Instagram's first page when you look up "las vegas med spa"

It took one week for us to leave the 200 viewer jail on reels! The key? Quality and consistency. I asked the owner if I could film some of their clients over the weekend, and scattered that footage throughout the week by looking at the trending videos and audios of the day.

Since they have a lot of photos that were unposted, I repurposed them into something entertaining so it's not your typical before-and-afters! For example, I did this Christmas-themed B&A for a post in December.

You might be wondering how we achieved their target market without any ad spend. But first, who's their audience?

Given that the business is located in Las Vegas, we obviously want our audience to be in that area. In terms of age range, the owner wanted more people in their mid-20s to mid-40s. The gender didn't matter as the medspa catered to both men and women.

This is how I achieved it:

I ALWAYS geo tag every post. This helps the account reach similar profiles in the area.

Don't underestimate hashtags. People always seem to avoid them because it looks cringey and desperate. In fact, hashtag helps Instagram categorize your content and show it to people who might be interested!

So factor in location via geo tags + your content topic through hashtags = ✨free targeting✨

This definitely takes some time to build, which in this case, took me 2 months.

If you think your business needs a deep social media facial like this one, let's talk!