Digital Marketing Lead

Served as Digital Marketing Lead for British International School of Tunis from January 2024 to January 2025, owning the full digital marketing function: strategy, content production, campaign execution, and performance analysis.

1,500% increase in brand visibility and 100.7% rise in online engagement year-over-year

12,300% improvement in campaign targeting accuracy through market trend and consumer behavior analysis

26,439 total user reach across organic and paid channels

100+ high-quality visual assets produced through professional photography and design

Developed and executed a comprehensive multi-channel content strategy across Instagram, Facebook, and the school website, driving significant follower growth and brand awareness

Implemented a data-driven content roadmap that became the backbone of all marketing output

Produced 100+ visual assets establishing consistent brand identity and messaging across all touchpoints

Managed end-to-end digital marketing campaigns, optimizing the mix of organic and paid traffic for maximum ROI

Collaborated with the admissions team to align marketing initiatives with enrollment goals, contributing to student recruitment success