Client: Nectar First Role: Web Designer & Webflow Developer Timeline: 2025 Deliverables: Sitemap & wireframes, full UI design, Webflow build, GSAP interactions, CMS setup (Jobs/Blog), SEO & redirects, careers integration

Nectar First is an AI-driven media agency working with enterprise clients. The existing site lacked clarity, impact, and performance, so I led the redesign and rebuild end-to-end. I began with UX structure and wireframes, then designed the full interface in Figma before developing it in Webflow with GSAP-driven animations for a high-impact first impression.

To support ongoing hiring, I integrated their careers portal so job posts sync automatically into Webflow CMS. I also handled CMS architecture for blog/updates, implemented SEO best-practices and redirects, and ensured the internal team could maintain and scale the site without developer involvement. Most collaboration was asynchronous with their creative director, supported by structured reviews and written handoffs.

The new website replaced an outdated build with a faster, cleaner, more brand-aligned platform designed to support enterprise credibility. Clearer navigation, stronger messaging hierarchy, and polished motion design improved perceived brand quality and usability, while the CMS and integrations significantly reduced maintenance overhead.